Romanian Hotel Market 2025

Romania’s hospitality sector is in motion.

Record international visitor numbers, a wave of brand-name hotel openings, and a development pipeline stretching to 2030 all point to a market that has moved well beyond post-pandemic recovery and into a new chapter of growth.

The 2025 edition of Crosspoint’s Romanian Hotel Market report takes stock of where the sector stands — and where it is heading. The upscale segment continued to outperform, Bucharest asserted itself as one of Europe’s stronger-performing hotel markets, and a new generation of internationally branded properties is gradually reshaping the accommodation landscape across both urban centres and leisure destinations.

At the same time, the operating environment has grown more complex. A series of legislative and fiscal changes introduced in 2025 are reshaping cost structures and demand dynamics in ways that operators and investors will need to navigate carefully.

The report covers market performance across key cities, the investment transaction landscape, the short-term rental market in six regional markets, the confirmed hotel development pipeline through 2030, and a dedicated annex on the regulatory and economic changes affecting the sector.